Fifteen young designers from the Staatliche Modeschule Stuttgart design collections on the theme *BOSS - THE WOMAN* FW 2025. The theme comes from the creative management of HUGO BOSS:

HUGO BOSS juries and awards the best collections with prize money. The award ceremony took place on July 19, 2024 in the form of a virtual, non-public event. We would like to thank HUGO BOSS for the super exciting and valuable campus tour, which provided comprehensive insights into the company as an introduction to the award. Thank you also for the creative input, ideas, thoughts and the great and very individual feedback! Congratulations to the award winners!!!!

Antonia Gäßl from Reichertsheim received the 3rd prize of €500 from the fashion company HUGO BOSS for her work *SUNMI X BOSS*. Inspired by the South Korean pop singer Sun Mi, she creates a strong and independent type of woman full of drive, energy and fun. Her concept reflects the lifestyle in the color, materiality and design of the looks. She combines a classic design language with elegant materials in light natural tones and feminine elements such as ruffles, flounces and flowers.
 

The 2nd prize, endowed with €1,000, goes to Jana Schätzle from Freiburg, who in her collection *Anna Ullrich - MIXING DREAMS* transfers her character and lifestyle into her collection. She combines facets of independent power woman and urban feminist, techno DJ, mother and family person in her styles. A classic design language, a touch of glamour and details, high-quality materials and a high-contrast color concept characterize her work.
 

The 1st prize and €1,500 go to Laura Bauer from Böblingen for her collection *Phoebe Waller- Bridge - A muse by BOSS*,

inspired by the British actress, playwright and screenwriter of the same name. She transforms the coolness and nonchalance of her look as well as the vibrancy and expressiveness of her personality and appearance into a collection full of humor, irony and pleasure. A strong, independent concept and storytelling characterize her work, which consistently deals with classic proportions and fine materials and leads to innovative young designs.