Seventeen young creatives from the Staatliche Modeschule Stuttgart design collections on the theme *BOSS NOW* BOSS 2024. The theme comes from the Creative Management of HUGO BOSS:
HUGO BOSS judges and awards the best collections with prize money.
The award ceremony took place on July 19, 2023 in the form of a virtual, non-public event.
We thank HUGO BOSS for creative input, ideas, thoughts and the great and very individual feedback! Congratulations to the award winners!!!!
The 3rd prize with €500 prize money from the fashion company HUGO BOSS is awarded to Eva Eichinger from Stuttgart with her collection inspired by the rapper Tyler, the creator. Her concept: *A breeze of Brazilia* reflects lifestyle and diversity of the country in colorfulness, print diversity, materiality and organic design of her looks.
The 2nd prize, endowed with 1,000 €, goes to Clara Heynhold from Stuttgart, who incorporates the architecture and materiality of Oscar Niemeyer in her collection *UTOPIAN ISLAND*. In her designs she deliberately juxtaposes architectural, reduced, purist prints with organic silhouettes and shapes and plays with a lively colorfulness, with color gradients and contrasts.
The 1st prize and €1,500 go to Lea Müller from Stuttgart for her collection *Languages of Shapes*, inspired by the architecture of Oscar Niemeyer and the artworks of Athos Bulcao. She transforms the variety of shapes, colors and materials in her cuts and designs into a coherent, modern and innovative collection idea.