Sixteen young designers from the Staatliche Modeschule Stuttgart develop their own collections on the theme of *UTOPIAN ISLAND* BOSS Menswear PF22. The theme comes from the creative management of HUGO BOSS.
Inspiration is the way of life in our modern world, characterised by diversity and new forms of connections and mergers in analogue and digital form.
We move from cold to warm, from north to south and from darkness to light. On our journey we experience new cultures, new places and celebrate people, togetherness and equality.
Our destination is UTOPIAN ISLAND, where we are inspired by Brazil in many ways. The vibrant and diverse flora and fauna of the jungle and the Amazon, the neo-concrete art movement and the utopian city of Brasilia by architect Oscar Niemeyer.
Against this backdrop, new experiences of cultures, places and people are created and transformed into fashion and designs, as well as individual, modern and innovative silhouettes, styles and collections.
HUGO BOSS will judge and award prize money to the best collections.
The award ceremony will take place on Thu, June 30, 2022 in the form of a virtual, non-public event.